9shines Label Introduces Handcrafted Batik Nighties, Supporting Indian Artisans and Sustainable Fashion

9shines Label Introduces Handcrafted Batik Nighties, Supporting Indian Artisans and Sustainable Fashion

India, [City] – In a move that blends traditional craftsmanship with modern comfort, Indian D2C brand 9shines Label has launched a new range of handcrafted Batik nighties, bringing one of the world’s oldest textile arts into contemporary everyday wear.

Batik, a wax‑resist dyeing technique with origins dating back over 2,000 years in Java, has long been admired for its intricate patterns and handcrafted character. In India, the craft has evolved through generations of skilled artisans who continue to create Batik fabrics using traditional hand‑blocking and dyeing methods.

Unlike industrial textile printing, Batik production is entirely manual. Artisans apply molten wax to fabric using hand blocks or tools, dye the cloth, dry it naturally, and repeat the process multiple times to build layered designs. The wax is then removed to reveal distinctive patterns — no two pieces ever identical.

This slow, low‑impact method not only preserves cultural heritage but also aligns with sustainable fashion practices. Batik requires minimal machinery, produces low waste, and relies heavily on natural drying processes, making it an environmentally responsible alternative to mass‑produced fabrics.

Recognizing both the artistic and ethical value of this craft, 9shines Label has incorporated authentic hand‑blocked Batik fabrics into its nightwear collections. The brand works closely with artisan clusters to ensure responsible sourcing and continued employment opportunities, helping sustain traditional skills that are increasingly at risk of disappearing.

“Nightwear should feel good — not just on the skin, but on the conscience too,” the brand emphasizes. By transforming heritage textiles into breathable, comfortable nighties, 9shines Label aims to make conscious fashion a part of everyday living.

The Batik nightwear collection reflects the brand’s philosophy of blending comfort, quality, and cultural integrity. Each piece tells a story of craftsmanship, patience, and human touch — qualities often lost in fast fashion.

With this launch, 9shines Label reinforces its commitment to preserving Indian textile traditions while offering modern consumers thoughtfully designed products rooted in sustainability and authenticity.