About us

At 9shines Label, our mission is to enhance the comfort and well-being of women as they embark on the transformative journey of motherhood. Inspired by the significance of the 9-month pregnancy period, symbolised by the number 9 in our name, we strive to provide a layer of support and convenience during this precious time. 

 However, we also recognize the timeless wisdom of our mothers and grandmothers, who have long embraced the beauty and functionality of nighties that cater to the needs of pregnancy and beyond. By blending modern innovation with traditional elegance, we aim to build upon this legacy and offer a range of meticulously crafted nighties that accompany women throughout their maternity and postpartum experiences, ensuring both comfort and style.

 We believe that fashion should be inclusive and empowering. That's why our nighties are designed to cater to women of all shapes and sizes. Our team of talented designers understands the importance of a perfect fit, and our nighties are tailored to flatter every curve. We embrace diversity and celebrate the beauty of every body, so you can feel confident and comfortable in our nighties, no matter your size.

 Slip into one of our nighties, and you'll experience a heavenly blend of softness and freedom of movement that will have you drifting off to dreamland in no time.

 With our dedication to comfort, attention to detail, and commitment to style, we guarantee that our nighties will become your go-to choice for bedtime bliss.

To witness the artistry of our craftsmanship, we invite you to explore our website at www.9shineslabel.com. There, you will discover the exquisite collection of nighties that embody the dedication and attention to detail we put into every piece. Visit our website to experience the seamless blend of comfort, elegance, and quality that sets 9shines Label apart.



Founded in 2017 in Mumbai, 9shines Label quickly became a leading nighty brand in India. Now, our vision is to bring the allure of our exquisite nighties to women worldwide. We aspire to transcend borders and become a cherished name, spreading joy and elegance everywhere.


 At 9shines Label, our mission is to be India's top nighty brand. With each satisfied customer, we move closer to our goal. Their happiness fuels our dedication and builds trust in our brand as the preferred choice for nighties in India.


Krutika Bhupta: A dynamo from Hyderabad, she ventured to Mumbai for education and corporate experience. At 26, she founded 9shines Label, addressing a need with maternity nightgowns. Leaving corporate life, she embraced entrepreneurship, fusing education, experience, and innovation. Based in Bengaluru, she's a devoted mother and spouse, epitomising balance.